Our CEO travels extensively, and being a former reporter-columnist writes reviews of all the places he visits that he considers of worth. Currently with over 50,000 readers he’s become one of the top 2% reviewers on TripAdvisor.
He noted that “I love to travel and write about the places I go. I became a contributor to TripAdvisor really as just a hobby; something I liked to do. But as my profile began to rise it has become a tool I can use as a marketer.”
Inicia Incorporated — through it’s sister company Incognito Worldwide — is a digital agency that provides a wide range of services including marketing.